Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips […]

With a quick Google search, numerous VoIP distributors instantly appear. The problem is knowing whether they will meet your business’s needs. To attract consumers, these professionals throw around superlatives such as ‘the best’ or ‘world-class’ — but that doesn’t always mean they are. Before committing to a distributor, here are some things you should take […]

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters […]

We live in a digital era where innovations are emerging quicker than the speed of light. This means older operating systems might soon be discontinued. Case in point, Microsoft Vista. After a 10-year run, Microsoft is set to discontinue support for Vista users from April 11th onwards. On top of that, key security or software […]

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat. Over 71 percent of […]

From Word to SharePoint, Office 365 has a lot offer. But each business requires different features from Office 365. Some may prioritize business analytics, while others may be content with no more than the productivity suite and Outlook. If you’re planning to deploy Office 365, first consider your business needs, then use the information below […]

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction. […]

Skype for Business (as hinted in the name), is the corporate-oriented version of Skype. Besides the snazzy title, Skype for Business possesses unique office applications that will benefit your company. Yet, many business owners pose the same question: how important is it to adopt Skype for Business? Here are three reasons that might help you […]

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]

If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course. With the numerous options out there, finding the […]