The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s […]

The 5 most popular virtualization platforms

Just understanding what office virtualization is can be difficult enough; picking from the long list of software providers that help you achieve it can feel impossible. Since virtualization is a relatively new practice for small and medium-sized businesses, there isn’t even a standardized way to go about virtualizing your company. So why not start with […]

Uses of the Android phone/Chrome combo

Not only is the efficiency of a Mac/iPhone combo well-known but it’s also quite hard to beat. That being said, it doesn’t mean that there aren’t other dynamic duos that can give them a run for their money. Enter Android phones and Google Chrome, the technological team with some pretty decent tricks up their sleeves. […]

Apple HealthKit: what’s in it for you?

Medical records are generally inaccessible and hard to understand. In fact, if you were to try reading your own medical data, you might find that it’s almost as if it’s in a different language. A medical record can be riddled with cryptic phrases, acronyms and complex terms that mean nothing in the eyes of someone […]

Springboard: a unified Google cloud service

Google claims that five million organizations around the world use Apps for Work, which is why their recent announcement regarding the service is such a big deal. If you use more than one of these services, you may love them as standalone apps but probably feel they could use some more cross functionality. Yet again, […]

Better Squarespace analytics for ecommerce

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions. When choosing […]